For over 130 years, Lysol has been a brand known for simply killing germs. To connect with moms on a more human level we tapped into a mother's most primal instinct. Protection.
On Mother’s Day, we created an interactive exhibit for parents and kids, celebrating the protective instinct of all mothers.
We worked with an artist to design a series of massive sculptures highlighting some of the most protective mothers on earth. The exhibit paid homage to all mothers, especially those in attendance.
Because no one protects like a Mother. And nothing helps mothers protects like Lysol.
